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What we do, and how it fits together.

Google Ads is not one product but six or seven, each with its own logic and pitfalls. Here is how we think about each campaign type, and the work that actually moves the needle.

01 / Search

Search Campaigns

Text ads on Google Search. The format with the clearest intent signal and, when structured well, the highest accountability per euro spent.

Performance Max

One campaign across every Google surface. Convenient when the inputs are clean, expensive when they are not.

Display & Demand Gen

Visual placements across the Google Display Network and Discover-style feeds. Best used with discipline, not as a budget sink.

Video & YouTube

Brand-building and direct-response video. Setup, audience strategy, and the unglamorous work of avoiding wasted impressions.

Shopping

For online retailers. Merchant Center hygiene, feed quality, and campaign structures that let bestsellers, mid-tail and new SKUs each get oxygen.

Account Audits

A second opinion in writing. Tracking, structure, wasted spend, policy risk, and the prioritised next steps.

— Engagement

How an engagement begins

A first conversation. Twenty to thirty minutes. We listen to what the business does, what is already running, and what is failing. No sales pitch.
Access review. If you'd like to go further, we ask for read-only access to your Google Ads, Merchant Center and Analytics. We spend a few hours looking before quoting anything.
A written proposal. Scope, monthly fee, what is included, what is not. Plain language. Fixed monthly figure — no percentage-of-spend incentives that quietly push your budget up.
First 30 days. Mostly groundwork — tracking, conversions, structure, feed. The flashy campaign changes come later, on a foundation that won't collapse.

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