REWE-ZENTRALFINANZ eG Köln · Google Ads Consultancy
Independent · Köln · Est. 2024

Google Ads, without the theatre.

We are a small Köln consultancy that helps European businesses set up, audit and improve their Google Ads accounts. No inflated promises, no jargon — just careful work and honest reporting.

Request a conversation See what we do
01 — Services

The campaign types we work with

01 / Search

Search Campaigns

The classic format. Text ads matched to user intent on Google Search — best when buyers already know what they want and you need to be there at the moment they type it.

Read more 02 / Pmax

Performance Max

Goal-based campaigns that span Search, Display, YouTube, Discover, Gmail and Maps. Powerful, but only when feeds, signals and creative assets are prepared properly.

Read more 03 / Display

Display & Demand Gen

Visual placements across the Google Display Network. Useful for brand awareness, retargeting warm audiences, and supporting longer purchase decisions.

Read more 04 / Video

Video & YouTube

Skippable in-stream, in-feed and Shorts. We help structure creative briefs, set up sensible audiences and avoid the common pitfalls that drain budgets quickly.

Read more 05 / Shopping

Shopping

For online retailers. Feed setup in Merchant Center, attribute hygiene, and structuring campaigns so that bestsellers, mid-tail and new products each get a fair chance.

Read more 06 / Audits

Account Audits

A structured second opinion on an existing account. Wasted spend, missing conversions, broken tracking, policy risks — written up plainly with a prioritised action list.

Read more
02 — Approach

How we actually work

We do not optimise for the dashboard. We optimise for the business behind it — orders, qualified leads, repeat customers, margin.

That means we spend the first weeks of every engagement on the boring work: tracking, conversion definitions, audience hygiene, feed quality, landing page basics. Once that foundation is solid, the campaign work becomes much simpler — and the reports start telling the truth.

Read our working principles
  • We never guarantee positions, impressions, or specific ROAS figures. Google's auctions are dynamic; anyone promising fixed numbers is selling a story.
  • We send raw data, not curated screenshots. Every monthly report includes the underlying spend, conversion and search-term data.
  • You own your account. We work inside your Google Ads MCC access — never our own — so nothing is hostage to a renewal.
  • If we don't think Google Ads is the right channel for you, we will tell you so before signing anything.
03 — Fit

Who this is for, and who it isn't

A good fit

  • Established B2B and B2C businesses in the EU with a clear product or service, a working website, and at least a modest monthly ad budget.
  • E-commerce retailers with a real catalogue (not dropship arbitrage), proper invoicing, and a Merchant Center already set up.
  • Companies migrating from an agency that has gone quiet, or from an account that has accumulated years of structural mess.

Probably not a fit

  • Anyone looking for guaranteed leads, "we'll get you to position one", or shortcut traffic schemes.
  • Products that fall under Google Ads restricted categories without the necessary documentation in place.
  • Budgets so small that the management fee would outweigh the spend — better to learn it yourself; we are happy to suggest reading.
Get in touch

Tell us about your account. We'll read it carefully.

We reply to every serious enquiry, usually within two business days. The first conversation is a conversation — no sales script, no obligation.

Open the contact form