REWE-ZENTRALFINANZ eG is deliberately small. There is no junior team running your account in another time zone. The same people you meet in the first conversation are the people doing the weekly work. That has obvious limits — we cannot take on dozens of clients — but it means accountability is direct and the work does not get diluted as it moves through layers of approval.
We never insist on running campaigns from our own Google Ads MCC with you as a sub-account. You own your Google Ads account, your Merchant Center, your Analytics. We are granted access to your environment, not the other way around. When an engagement ends, nothing moves with us.
We charge a fixed monthly fee, agreed in writing before any work starts. Percentage-of-spend pricing — the standard agency model — creates an incentive to push budgets upwards regardless of whether that is what your business needs. We prefer not to have that conversation hovering over our recommendations.
Our standard contract is monthly, with thirty days' written notice on either side. We will ask for a three-month initial period because the early restructuring work takes time to show results, but no longer than that.
Monthly reports include the raw data — spend, conversions, search terms, attribution. If a campaign underperformed, we say so and explain why. If we made a mistake, we name it. We have lost clients by being direct; we have kept many more by being trustworthy.
We have turned down engagements that would have been profitable. Most often this is because the product falls into a Google Ads restricted category without the documentation in place, or because we believed Google Ads was the wrong channel for the business, or because the conversation suggested the client wanted a particular answer regardless of the data. We will be honest at the start so you do not pay us to be honest later.
For an active retainer, a normal week includes a search-term review, a brief look at conversion data for anomalies, any creative or asset updates the campaign needs, response to anything the client has asked, and notes towards the monthly report. About once a quarter we step back from the dashboards and look at the channel in the context of the wider business — which is usually where the larger decisions get made.